Search Engine Marketing & Optimisation | Clearshot Media

Search Engine Marketing

Cost-effective digital growth, and targeted search advertising.

Search Engine Optimisation (SEO) is a crucial component of any digital strategy. Digital marketers need to adapt to an ever-changing search landscape to even remain competitive in the SEO space, let alone become a leader. Our in-house team of Brisbane and Australian SEO experts have delivered effective strategies and have a proven record of results.

Our team implement PPC management strategies that are easily measurable, providing a collection of valuable data. PPC advertising such as Google AdWords, Bing Ads, Facebook ads, re-targeted or banner ads, can help your business achieve its goals and exceed expectations by reaching a wide variety of target audiences to ring in traffic and potential customers. With the data collected, SEO strategies are constantly refined, increasing the performance of your digital marketing.

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    FAQ's

    Optimising your e-commerce website for search engine optimisation (SEO) is relatively simple if you understand what the search engines are looking for. Basic SEO principles are all about creating quality content that people want to engage with. SEO optimisation is an imperfect science and it is important to constantly  analyse your own web content as well as that of your e-commerce website competitors to make sure your keywords are relevant and your pages are performing well. 

    Pay-per-click or PPC is one of the tools in a digital marketers toolbox. Essentially it is an ad that is placed for your e-commerce website on a digital platform that charges you every time a potential consumer clicks on your ad. common PPC locations are on Google search, Facebook and Instagram. The process is very budget oriented meaning that a higher budget will generally get greater results. if you are thinking about engaging in PPC ads it is important to get the information right on your e-commerce website to ensure you convert guests to customers.

    While both SEO and PPC strategies aim for a similar outcome, bringing potential customers to your e-commerce website they do it in very different ways. In essence SEO is a free way to build your website’s reputation whereas PPC is a paid tactic, used to bring more traffic to your e-commerce website through sites like Google, Facebook and instagram.

    SEO or Search Engine Optimisation is the means of building your website’s online “reputation” and increasing traffic to your e-commerce business. Google and other search engines rank all websites in order to provide the best possible search results for people using their platforms. You cannot “buy” a good organic search ranking which keeps all online businesses on a level playing field regardless of size or budgets.

    Absolutely! whether you realise it or not you are probably already using digital marketing to increase sales for your e-commerce business, maybe via a facebook page, or Google business listing. These tactics as well as others help drive potential consumers to your e-commerce website. Understanding the right mix of digital marketing strategies is the key to a healthy e-commerce business.